# Services -- Equinode

> Five focused service lines for brands ready to grow. We don't run a generalist menu; we run programs that compound.

**URL:** https://equinode.net/services
**Tagline:** Data-Driven Solutions for Bold Brands

## 1. Branding & Brand Strategy

End-to-end brand identity for new ventures and repositioning programs for established companies.

**Deliverables:**
- Brand strategy and positioning
- Logo design and visual identity systems
- Color, typography, and component libraries
- Messaging frameworks and tone-of-voice guides
- Packaging and collateral design
- Brand guidelines document

**Typical engagement:** 4-8 weeks for full identity; 2-3 weeks for repositioning audits.

## 2. Website Design & Management

Custom websites built for performance, conversion, and Core Web Vitals -- not theme-store templates.

**Deliverables:**
- Responsive design (mobile-first)
- UX/UI strategy with conversion-focused information architecture
- E-commerce setup (WooCommerce, Shopify, custom)
- Core Web Vitals optimization (LCP, INP, CLS)
- On-page SEO foundations
- Ongoing maintenance, security, and content updates

**Tech stack:** WordPress, Next.js, Shopify, custom Node/PHP where needed.

## 3. Content & Social Media

Strategic content programs and community management across the platforms that matter to your audience.

**Deliverables:**
- Editorial calendars
- Long-form blog writing and editing
- Social media content production (Instagram, LinkedIn, Facebook, TikTok, X)
- Community management and DM response
- Video strategy and short-form scripting
- Engagement and growth reporting

## 4. SEO & SEM Strategy

Search programs that combine technical foundations, content depth, and paid amplification -- with reporting that ties back to revenue.

**SEO deliverables:**
- Technical SEO audits and remediation
- Keyword research and content strategy
- On-page optimization (titles, metas, schema, internal linking)
- Off-page programs (digital PR, link building)
- Local SEO (Google Business Profile, citations, NAP)
- E-E-A-T and AI-search readiness (llms.txt, GEO optimization)

**SEM deliverables:**
- Google Ads campaign architecture
- Meta Ads, LinkedIn Ads
- Landing-page optimization
- Conversion tracking and attribution

**Reporting:** Monthly performance reviews tied to organic traffic, qualified leads, and revenue.

## 5. Lead Generation

Multi-channel pipelines that turn traffic into qualified prospects.

**Deliverables:**
- Funnel design and prospect-journey mapping
- Landing-page optimization and A/B testing
- Email automation sequences and nurture flows
- CRM integration (HubSpot, Zoho, Salesforce, custom)
- Lead scoring and sales-handoff workflow
- Cold-outreach and account-based campaigns

## Location-specific specializations

**Dubai / UAE:**
Tourism marketing, real estate digital marketing, luxury brand marketing, Arabic content marketing, MENA market expertise.

**Nairobi / Kenya:**
E-commerce growth, mobile-first marketing, M-Pesa integration, Swahili content marketing, East African market expertise.

**Ahmedabad / India:**
Local SEO for Gujarat businesses, Hindi/Gujarati content marketing, cost-effective digital solutions, Indian market expertise.

## Pricing

We don't publish standard packages because effective programs depend on stage, market, and goals. Standard engagement starts with a free strategy session, followed by a scoped proposal within five business days.

[Book a free strategy session →](https://equinode.net/contact)

## Related pages

- [Home](https://equinode.net/)
- [About Equinode](https://equinode.net/about)
- [Blog](https://equinode.net/blog)
- [Contact](https://equinode.net/contact)